Are you looking to take your dealership's digital presence to the NEXT level???
There is no denying that having a strong digital presence is one of, if not the most important, aspects of a dealership. From new and used vehicle sales to ordering parts and scheduling services, the Internet has changed the way the consumer interacts with dealers. Whether it is a CRM (customer relationship management) or a cutting-edge chat tool, there are so many options it will make your head spin.
With over 20 years experience in the automotive technology sector we have worked with a vast array of companies and programs. Let us save you the time and money by narrowing it down to the best cutting edge companies in each section. Automotive has to be one of the most competitive industries with a dealership on almost every street corner. Stay ahead of your competition by using the right digital tools to take your dealership to the next level.
Digital Marketing Solutions
In today’s digital age, automotive dealerships must embrace digital marketing to reach and engage with potential customers effectively. The automotive industry has undergone a significant transformation in recent years and digital marketing has become a necessity for dealerships to stay competitive and relevant.
Digital marketing offers a wide range of tactics that automotive dealerships can use to connect with potential customers, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. These tactics help dealerships increase their visibility, drive traffic to their website, generate leads, and ultimately boost sales. As a result, dealerships that invest in digital marketing can expect to see increased customer engagement, brand awareness, and revenue growth.
Digital Business Cards
SavvyCard requires no downloads or installs. When shared, SavvyCard captures and stores your prospect’s contact information so you have the data you need to stay proactive in your sales process. It also prompts your prospect to save your contact info to their phone, ensuring you bypass call screening and blocking of unknown numbers!
SavvyCard includes robust social media integration so you can market your business online with push-button ease, and it aggregates your important online information,
When you share a SavvyCard, you’re not just sharing contact information, you’re sharing valuable resources that make it easy for your prospect to say “yes”!
Search Engine Optimization
Check Your Organic Traffic
Organic traffic means visitors that land on your website after clicking on unpaid (“organic”) search results. Ranking for keywords is one of the most important indicators of the success of your website when it comes to SEO.
Monitor Competitors Keywords
Monitoring what keywords your competition is ranking for is one of the most important aspects in planning your SEO strategy. This is overlooked by so many companies and is a great way to stay ahead of your competition.
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Automotive Website Solutions
A proper automotive website is crucial for any dealership looking to establish an online presence and attract customers in today’s digital world. A website serves as the face of the dealership and is often the first point of contact for potential customers. A well-designed and optimized website can showcase the dealership’s brand, inventory, and services, and provide a seamless user experience that encourages visitors to take action. A proper automotive website can also help dealerships stand out from the competition, build trust and credibility with potential customers, and ultimately drive more sales.
In addition to establishing a strong online presence, a proper automotive website can also provide valuable insights into customer behavior and preferences. By tracking website analytics and user behavior, dealerships can gain a better understanding of what their customers are looking for and tailor their marketing strategies accordingly.
Integrated Website Chat Tool
CarNow’s MessageNow chat tool is a next-generation digital communication platform that is transforming the way automotive companies interact and transact with consumers.
BuyNow is the best automotive digital retailing solution of its kind. Industry leading integrations and reliable market data provide your customers with confidence, while live-assisted sessions guide them through the entire buying process. With BuyNow, you can transform simple inquiries into ready and willing buyers.
State of the Art Website Provider
Pixel Motion website platform offers everything your dealer needs to increase engaging traffic, acquire quality leads, increase the performance of your fixed ops and generate more car sales. Our customer success team is here to help dealers and provide a whole new automotive digital experience.
- Most Reliable Website Platform
- Custom Designed Themes
- Responsive Design
- Conversion Optimized VLP & VDP
- Advanced SEO
- Concierge Service/ Customer Support
- Conversion Tools
- Analytics
CRM (Customer Relationship Management) Solutions
Using a CRM (customer relationship management) program is essential for any dealership looking to build and maintain strong relationships with their customers. A CRM program allows businesses to centralize customer data and track interactions with each customer, enabling them to gain a better understanding of their customers’ needs and preferences. This data can then be used to personalize marketing efforts, improve customer service, and drive sales. A CRM program also allows businesses to identify potential leads and track the progress of each lead through the sales funnel, ensuring that no potential customer falls through the cracks.
In addition to improving customer relationships, a CRM program can also help businesses streamline their internal processes and improve overall efficiency. By automating tasks such as data entry and follow-up emails, businesses can free up time for their employees to focus on higher-value tasks, such as building relationships with customers and closing sales. A CRM program can also provide valuable insights into sales performance, allowing businesses to identify areas for improvement and adjust their strategies accordingly. Overall, a cutting edge CRM program is an essential tool for any dealership looking to build strong customer relationships and drive long-term success.
Affinitiv is the largest provider of fully integrated data-driven solutions exclusively focused on the automotive customer lifecycle. Through a consultative, customized approach, we help you enrich the customer experience across multiple channels—from the early stages of in-market customer activity to every interaction in the service lane—promoting repurchase and long-term loyalty.
Affinitiv DealerLens is a one-stop shop for getting a complete front-to-back view of the dealer group’s operations to find actionable insights that improve business for the dealership. The console interface displays customizable widgets based on the information each dealer wants to receive. The dealer can view an overall summary of their business and benchmark dealerships within the group by the entire industry or brand piers. The views are broken into key areas of the business with a customized heads-up view to pin favorite metrics. DealerLens ultimately delivers a highly efficient way to digest data to meet the specific goals within a dealer group and its dealerships.